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The following e-VET marketing resources will be useful for
staff in RTOs who have responsibility for planning and/or
implementing marketing programs aimed at promoting e-learning
services. Many of the resources are also relevant to other
areas of business planning. The resources can also be adapted
for use in employee professional development programs, and
courses for external clients.
2002 resources
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eVET marketing workshops supplementary resources
and workshop materials:
Handouts and resources addressing key issues associated
with the marketing of e-Learning services
Workshop
notes. (124 kb)
PowerPoint
slides. (216 kb)
Sales
planning checklist (32 kb)
For those involved in 'selling' training, it is sometimes
hard to keep in mind that selling is a process, not
an event. This checklist will help ensure that all steps
in the process are accounted for. It will help with
all transactions, regardless of whether the customers
are students, corporations, community groups or government
departments.
These documents are available in Microsoft
Word.
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2001 resources
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Marketing Tools and Models for VET Online (Updated
2002) Download PDF
(604 kb) RTF
(1.2 mb)
This document contains nine tools and numerous models
of good practice to assist staff in the vocational education
and training (VET) sector to develop skills in market
research and marketing planning. The tools and models
will help you explore the issues and strategies needed
to position your organisation in the eLearning market
place. The tools can also assist in identifying the
capability and processes needed to respond to market
opportunities. Download PDF or RTF.
The Changing Australian Market for VET Online Final
Report 2001
Download PDF
(556 kb) or RTF
(1.48 mb).
This report analyses the changing market and identifies
new market trends and target markets. In particular,
the report provides a description of the characteristics
of the two major market segments; working adult students
and corporations. This report is of value to CEOs and
managers responsible for marketing decisions within
VET.
e-VET National
Market Research Project: Scan of the Literature
(488 kb)
This scan of the literature on market research into
VET online products and services in Australia was prepared
in July 2001 and can be used to inform future strategies
for supporting the growth of VET online products and
services in the Australian marketplace. View PDF or
RTF.
e-VET National
Market Research Project: Summary of Existing Market
Research (376 kb)
This brief report was prepared in July 2001 as a summary
of existing market research into VET online products
and services. The report provides a general overview
of the features of and trends in the Australian marketplace.
View PDF or RTF.
e-VET
National Market Research Project: Initial Target Markets
for VET Online Products and Services in Australia
(476 kb)
This report identifies an initial list of selected priority
national markets, to guide the field research for the
e-VET Market Research project.
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2000 resources
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Business Models for Marketing eVET: A Report on
Business Models for the International Marketing of Australian
VET Online Products and Services
PDF (220
kb) or RTF
(628 kb)
This report defines business models in VET and their
challenges. It looks at business models to suit the
marketplace and the trends towards strategic alliances.
It identifies the marketing consortia preferences of
Australian VET providers and the business model issues
raised during consultation. View PDF or RTF.
International e-VET Market Research Report: A Report
on International Market Research for Australian Online
Products and Services
Download PDF
(568 kb) or RTF
(913 kb).
This report provides the findings of the international
marketing research conducted as part of the feasibility
study for a national e-VET Consortium. It discusses
opportunities and challenges, particularly in the USA
and Asian markets, and provides marketing strategies.
The outcomes of the market research in Asian countries
are provided in an Appendix.
Market Driven e-VET: A Feasibility Study for a National
VET Consortium to Market, Distribute, and Support Australian
Online Learning Products and Services Overseas
Download PDF
(512 kb) or RTF
(768 kb)
This report describes the feasibility study for a National
VET Consortium to market, distribute and support Australian
online products and services overseas. The situation
analysis identifies features of the international marketplace,
trends in the USA and Asian marketplaces, the financial
size of the marketplace, attitudes of corporate customers
and the need for a market-driven approach. It discusses
business models for marketing, attitudes of Australian
VET suppliers and concludes that there is lack of sufficient
knowledge of export market opportunities, marketing
planning and strategies and business models for collaboration.
It recommends an e-VET marketing project and describes
the strategies and desired outcomes of this project.
This document is available in
Adobe Acrobat's Portable Document Format (PDF). If you
do not already have the Acrobat Reader you can download
it for free from Adobe.
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Company
Database for VET Online (Updated 2002)
A database of companies and information to support VET marketing
of online products and services. Registered Training Organisations
can use information from the database when planning and managing
the marketing of their online products and services. Search
online database.
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