Projects: Market Research, Evaluation and Planning 2003

The Market Research, Evaluation and Planning project aimed to research the market for the Framework's activities, evaluate the Promotion and Communication aspects of this program (national promotion and communication and website) and develop a communication plan for 2004.

This project started in the middle of 2003 and was completed by the end of October 2003 so that the work undertaken fully informed the planning for 2004.

• An evaluation of the effectiveness of the National Promotion and Communication and Website projects in achieving the objectives of the Communication and Leadership program.
• An evaluation of the effectiveness of the Framework products and services, including advice on how the products and services should be modified or discarded and how they should best be promoted.
• A strategic communication plan for 2004 which built upon the strategic communication plan for 2003 and includes:
  • Branding
  • Key messages
  • Communication strategies
  • Media channels
  • Style guides
  • Action plans

Jenny Dodd
Project Manager
Canberra Institute of Technology
Room A102, Southside Campus
Cnr Ainsworth Ave and Hindmarsh Drive
PHILLIP ACT 2606

ph: (02) 6207 4955 or (02) 6207 4832
fx: (02) 6207 4829
email: jenny.dodd@cit.act.edu.au